The internet is undoubtedly one of the best places to find customers. But having an online presence isn’t a guarantee that you will instantly attract your target audience. Competition is stiff, considering the large number of businesses online. Today’s buyers will take their time to research about companies on the internet before making their decision. […]
The internet is undoubtedly one of the best places to find customers. But having an online presence isn’t a guarantee that you will instantly attract your target audience. Competition is stiff, considering the large number of businesses online.
Today’s buyers will take their time to research about companies on the internet before making their decision. An Accenture study shows that B2B buyers are usually 57% of the way through the buying process before they speak with a company representative. This implies that new suppliers have to give a good first impression on the internet.
With more buyers spending time on the internet, smart businesspeople need to post engaging content to increase the chances of users purchasing from them. Employing search engine optimisation (SEO) is one of the best ways to attract clients.
As a new supplier, finding buyers can be a daunting task even if you’re listed on several directories. Here are some ways new suppliers can improve online visibility.
Search engine optimization (SEO)
Search engines such as Google use various algorithms to determine which content appears on the first page of search engine results.
There are several effective SEO techniques you can use to improve your rankings on search engines. Start by posting relevant content on your blog and improving readability of your posts (for instance through use of short paragraphs) so that users spend more time on your blog.
There’s the use of relevant industry keywords, because those are the terms users search for when looking for products. Optimising your site for mobile devices is also another awesome SEO tactic. A Google report shows that more than 51% of smartphone users have discovered a new company while conducting a search on their phones. This means that small businesses have a chance to be noticed online.
Social networks have become part and parcel of human life. People use social media not only to interact but also for gaining information and getting entertained. Some of these platforms include Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest and Snapchat. There are more than 3 billion active internet users on the planet. Post interesting content regularly on these platforms and build a strong relationship with your clients and prospective clients.
Most of these platforms offer paid advertising where you are able to reach your target audience directly. Note that you don’t need to be in all of them, start with two or three. What’s more, social networks boost your SEO efforts since the more your posts are liked and shared, the more traffic you will receive.
As a new supplier, focus on building an email list of prospective clients. You can always hire a professional to help if need be. To increase chances of a prospect sign up to your email, you can give out a freebie. It could be something as simple as a guide in PDF format.
Once you have the emails you can easily establish relationship with the prospects by sending weekly or monthly newsletters. A significant number will end up becoming buyers.
Leverage influencer marketing
Considering the sheer number of products on the internet, users may struggle picking the right one. Influencers usually have a deep knowledge about certain products/industries and have huge followings.
Why would one use influencers? The main reason is because their followers listen to them and will most likely make a decision based on their opinions about a certain company/product.
Your target audience may be the followers of a particular influencer. Reach out to the influencer. You can ask them for an interview or provide content for their blogs, channels or podcasts. The goal is to get them to work with you, and in the process they’ll be promoting your business.
The saying ‘a picture is worth a thousand words’ doesn’t exist for nothing. A HubSpot study reveals that people have will remember 65% of visual content three days after they see it. Using visuals such as infographics, images and videos is a great way to reach a wider audience. Platforms such as LinkedIn and Facebook allow users to post live videos, so take advantage of them.
The digital marketing world keeps changing daily so it’s advisable that you keep up with the trends. New suppliers can use the above tactics to attract prospective clients online and increase their sales.