Let’s be honest: advertising often costs too much as a small B2B business and you can’t really depend alone on customers finding you organically. That leaves you with the often manual process of targeted outbound sales. However, simply surfing the Web or swiping your mobile device to find new business prospects is hard!
From the endless Google searches to the amount of research you need to put in, sometimes the process just seems to go in circles, not getting you to where you need to be. That’s without even counting how long the sales cycle will likely be if and when you actually find a good prospective customer.
Finding the right businesses to work with is extremely important for company success and growth. New business is what helps companies survive, thrive and grow, so spending time focusing on prospecting is what will take a business to new heights.
From our 2018 SMB Sales and Growth Confidence Survey, we know that businesses — no matter how small — turn to the internet for generating business leads today, whether it be through online advertising or online networking. Of course, we also know they turn to search for prospecting. However, this can give you so many results that you don’t know where to start.
For example, if we search for “technology firms Boston,” 59,500,000 results immediately are found. Are all of those results good prospects? No. Are all of those results even applicable? Probably not.
All of the issues and questions on effectively finding new leads is why Koble came into formation. Koble is a B2B business discovery platform which is changing the way companies uncover business opportunities and connect.
Koble has a deep database on businesses across verticals, where other businesses can provide recommendations and reviews. Not only can you discover businesses easily on the platform, but you can also start the conversations in real-time to ensure leads actually convert to successful business relationships.
The Koble platform helps small to medium-sized business get discovered and find business partners with highly trafficked and resourceful business pages. In fact, there is already business from over 40 countries with business pages on Koble.